INNOVATION - RESPONSIBILITY - SUSTAINABILITY
Bitex Group is a multi-sector corporate ecosystem in Vietnam, driven by a commitment to sustainable development and anchored in long-term values.
Our member companies include:
* Binh Tay Import-Export Joint Stock Company (BITEX): A leader in brand development and the distribution of educational tools, learning equipment, and stationery.
* Anh Khue Watch Company Limited: The official distributor of authentic watches and fashion accessories from renowned international brands.
* Thien Nhan Company: An established entity operating in the real estate sector.
* Binh An Company: An enterprise specializing in warehouse investment and development.
With a foundation spanning over four decades of growth, Bitex Group continuously expands its ecosystem, enhances its corporate governance capabilities, and solidifies its leading position in the Vietnamese market.
Why choose us
As one of Vietnam’s leading providers of school and office supplies, BITEX Group is deeply aware of our impact on the community and societal development. We firmly believe that a company's success is defined not merely by its balance sheet, but by the meaningful contributions and lasting value it brings to society
Established Bitex Group
Officially distributed CASIO calculators in Vietnam
Officially distributed CASIO watches in Vietnam
Extensive experience in the real estate sector
Development milestones
Leadership
MR. NGUYEN XUAN DUNG
MR. NGUYEN VAN THIEN
MS. TRAN THANH THAO
Vision - mission
BITEX is a pioneer in the import and exclusive distribution of CASIO and PILOT brands in the Vietnamese market, while simultaneously owning four proprietary brands specializing in stationery, backpacks, and bags: BITEX, Smartkids, Officetex, and B.bag.
Today, BITEX has established a robust, nationwide distribution network spanning the Northern, Central, and Southern regions. Our products are highly recognized for being safe, practical, and compliant with premium European quality standards.
Mission
With the guiding principle of “Continuous Innovation,” BITEX is committed to delivering the most practical, safe products, stationery, and services that satisfy consumer needs—partnering with Vietnam’s education system to elevate knowledge.
Vision
To be a provider of innovative products and a pioneer in applying science and technology to education and daily life.
Core value
Creative
Responsibility
Sustainability
Principle of operation
For employees
Build a professional, dynamic, creative, fair, and supportive working environment for all staff.
Establish compensation and bonus policies that highly value a sense of responsibility and outstanding performance in assigned tasks.
Promote loyalty, dedication, and long-term commitment from employees, while pledging to continuously develop and improve talent retention policies.
For the community
Actively support and accompany community development initiatives, striving to build a compassionate and better society.
For the market
Deliver a world-class experience through innovative, breakthrough products and exceptional quality services tailored for the Vietnamese market.
For customers & partners
Deliver a world-class experience through innovative, breakthrough products and exceptional quality services tailored for the Vietnamese market.
Adwards
1. SECOND-CLASS LABOUR MEDAL
2. NATIONAL QUALITY GOLD AWARD