BITEX Group is a pioneer in the import and exclusive distribution of CASIO calculators and watches, alongside PILOT pens, in the Vietnamese market. Additionally, the Group owns four proprietary brands specializing in backpacks, bags, and stationery, notably BITEX and Smartkids.
Today, BITEX Group has established a robust, nationwide distribution network spanning the Northern, Central, and Southern regions. Our products are highly recognized for being safe, practical, and compliant with premium European quality standards.
BITEX is a school stationery brand for pupils and students, owned by the Binh Tay Import Export Joint Stock Company (BITEX)—the exclusive distributor of Casio calculators in Vietnam. BITEX products are researched and manufactured on advanced, modern production lines that ensure safety and quality, providing users with ultimate peace of mind in compliance with European EN 71 standards, certified by the SGS Group (Switzerland).
Smartkids is a brand owned by Binh Tay Import Export Joint Stock Company (BITEX) since 2016, pioneering as a European-quality stationery brand in Vietnam. Smartkids products undergo the strictest testing and are certified by the SGS Group (Switzerland) for product quality standards regarding children's items. The products included in the Basic Learning Tools Combo have been carefully selected to match the characteristics and essential stationery needs of students from Grade 1 to Grade 5, making it much easier for parents to prepare their children for school.
A century-old pen brand from Japan, Pilot is present in 184 countries and has become the world’s top-selling premium pen brand. Featuring unique functions and designs tailored to individual personalities and preferences, each product line delivers a distinct and flawless experience:
Pilot Executive/Signature Pens: With a century-long lifespan, these pens embody the cultural soul of the Land of the Rising Sun. Every product line released is a testament to Japanese quality, impressing users with its unique styling and decorative patterns. Infused with the artisan's soul, a Pilot executive pen does not simply write; it exudes an elegant, luxurious, and sophisticated style, bringing class and stature to its user.
Other Outstanding Product Lines: Gel pens, erasable pens, liquid ink pens, mechanical pencils, whiteboard markers, highlighters, permanent markers, fineliners, and more.
As a global leader in science and technology, Casio Japan trusted and selected BITEX as its exclusive distributor in the Vietnamese market since 1993. To this day, BITEX has consistently remained a strategic partner, creating intangible value for Casio that no other company in the world has achieved. That is building a household name status for the Casio brand in Vietnam; as a result, whenever Casio is mentioned, people immediately identify it as a desktop or pocket scientific calculator.
As a global leader in science and technology, Casio Japan trusted and granted the exclusive distribution rights in Vietnam to BITEX since 1993.
In its role as a long-standing strategic partner, BITEX has contributed to making Casio a household name in the educational calculator field in Vietnam—maintaining a widespread presence in schools, households, and academic examinations nationwide.
